Marketing Manager, LSE Division

Location: London, UK

Salary: DOE

IQPC provides business executives around the world with tailored practical conferences, large scale events, topical seminars and in-house training programs, keeping them up-to-date with industry trends, technological developments and the regulatory landscape. IQPC leverages a global research base of best practices to produce an unrivaled portfolio of conferences; our large scale conferences are market leading “must attend” events for their respective industries. 

The company has a unique culture of empowerment and a strong belief in the personal development of employees at all levels of the business. See our web site for further details

Key responsibilities and accountability

As Marketing Manager, you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics. Specifically, the role involves:

  • Conducting detailed response analysis and formulating targeted marketing strategies
  • Forging long-term marketing partnerships with associations and publications
  • Using a full range of online marketing tactics, including social media, online PR & SEO
  • Moving customers up the advocacy ladder and engaging with them using interactive and content led marketing techniques
  • Querying databases and generating list build strategies
  • Formulating communications strategies, including writing of promotional copy
  • Establishing close working relationships with vendors
  • Working closely with other internal departments to achieve project objectives
  • Hitting agreed targets for direct revenue generation and lead generation whilst controlling the event marketing budget

Required skills and competencies

  • Educated to degree level 2:1 or equivalent
  • 2+ years experience preferred, ideally gained within b2b publishing, conferences or exhibitions
  • Exceptional interpersonal skills and a true team-player
  • Excellent communicator, verbal and written
  • Creative problem-solver, effective decision maker
  • Outstanding organisational, prioritisation and multi-tasking skills
  • Detail focused and analytically inclined
  • Ability to work independently under tight deadlines
  • Self-driven, results-oriented, with a positive outlook
  • Keen for new experiences, responsibility and accountability

 Start your career  

The role offers a highly competitive salary, bonus and benefits such as a contributory pension scheme. This is a great opportunity for a successful candidate to join a company with on going career progression and a great working culture.

We offer continuous  training and personal development, the brightest talent is quickly promoted within IQPC.

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